Branding
  
UX Design

Fort Kochi

2021

overview

Kerala is the place where my ancestors are from and it is my motherland. The connection which I have to that place is huge therefore I did a Branding on one of my favorite locations in Kerala and that is FORT KOCHI.

Check My Work

Problem Statement

Although Fort Kochi is comparatively smaller than many places in Kerala. The specialty of it isn't experienced at the most. Often people travel to Fort Kochi by just knowing few places but do not experience the way people live and celebrate life. By identifying this gap between tourist and the place , I thought the dots must be connected in order to enjoy Fort Kochi's Heritage and Culture.

AIM

The aim of this project was to do branding for your favourite city and create a system which would help the city in growing it’s tourism and value.

Solution

Considering that Fort Kochi is one of the most visited cities in Kerala by tourists from across the world for its art, culture, and cuisine, the solution is to create an identity for Fort Kochi. The goal of the system is to make it simpler for travellers to visit Fort Kochi by developing an application that will assist them in navigating the city without experiencing any difficulties or adhering to a predetermined itinerary.

ECO-SYSTEM MAPPING

Thanks For taking your Time :)

The ecosystem mapping was done in order to identify the systems which affects the behaviour of Fort Kochi. In this case it helped in having an understanding of the connections and interdependencies that exist between the many